Reimagining Skincare | How Waterless Beauty is the Next It Thing in Beauty

This is an image of Founder + CEO, Amanda Thompson. She is wearing a peach colored dress and smiling.

This photo includes beads of water pooled on a peach backdrop.

THE 1 QUESTION-

The number one question, I have constantly been asked in my 15 years of experience in the skincare + beauty industry is- "Why do I feel like my skincare just doesn't work?"

It's a good question! What I learned might surprise you too!

Determined to solve this question, Amanda immersed herself in research that led her to one consistent finding.

Most skincare products contain 65-90% water.

While water has many benefits for the skin, it is often used in excess as bulk filler in skincare + beauty cosmetics to give the perception of value or longevity. Resulting in diluted formulas bulked up by water, emulsifiers, + preservatives. Is all of this excess water, the culprit behind our watered-down results?

Amanda wanted to completely reimagine the way we care for our skin, maximizing expected results while creating a positive impact on the environment all at the same time.

Looking across the market Amanda spotted a unique opportunity within the emerging waterless segment of beauty + her idea was born. She curated a novel base formula of powder-based proven ingredients + partnered with a top skincare formulator to create the proprietary, patent-pending PM POWER PACK.

This reimagined concept means that a simplified, topical skincare product that only contains skin-loving, ingredients. No preservatives. No emulsifiers. No fragrance. No oils. No dyes. No B.S. (bad stuff).

A waterless formula means less water consumed, wasted + transported across the supply chain, reducing container size, + eliminating the need for straws, lids +pumps. Making the PM POWER PACK, a KICK PEACH skincare product for you + our environment.