Written: June 21, 2024
Only 20% of your success at work comes from your Intelligence Quotient or IQ, where as upwards of 60% comes from your Emotional Quotient, or EQ.
When it comes to building a brand, leading with Emotional Intelligence or EQ is important. When you came to build the best waterless beauty brand on the market- it is everything.
At KICK PEACH BEAUTY, Emotional Intelligence is woven deeply into the fabric of our DNA. From our leadership, to our culture, to our products our mission is to curate products and a community the simply, KICK PEACH (a nice way of saying, well....you can figure it out).
When business operate leveraging high Emotional Intelligence it curates a culture that fosters psychological safety and nurtures innovation; while delighting customers at every interaction.
In a recent article by CMS Wire, our Founder + CEO talks openly about how KICK PEACH BEAUTY is using Emotional Intelligence to drive creative, thoughtful, and consumer-centric marketing efforts that goes beyond the fluff of most beauty brands.
READ THE ARTICLE HERE: https://www.cmswire.com/digital-marketing/the-growing-importance-of-emotional-intelligence-in-marketing/